What we do +
We are strategic thinkers. We evaluate your business or project, research your competitors, establish ways to reach new demographics or engage with existing. We help launch new businesses or brands. We listen carefully to your ideas and goals and expound on them. We come up with even more unique ideas so you don't have to. We are more than just experienced marketers, designers and developers. When you work with us you get a passionate team working to make your business or project a success. Ultimately, we are your partner.
What we don't do +
We don't use templates or old web practices. We don't pass your project off to someone overseas. We don't use designers or developers that don't have degrees, experience and award winning talent.
Who We are +
Located in the historic Lower Garden District of New Orleans, SKUBA was founded by Trace Hayes in 2000 after spending 11 years working in advertising and design. SKUBA brings together a network of both local and regional talent in graphic design, marketing, multimedia, web development, photography and illustration putting together a talented team of experienced creatives for your project.
Get to know us +
Trace HayesCD/Principal Our Founder and Creative Director launched SKUBA Design Studio in 2000 after 11 years experience creating Strategic "smart" Design and a BFA in advertising and design from CCAD. In the years prior to SKUBA Trace worked to develop such brands as Boots, Rite Aid, Albertsons and Duane Reade. Advertising Campaigns for Merck. Packaging and Product design sold in Target, Moma, Borders and other retail stores across the globe. Since starting Skuba we have worked on thousands of projects across the gamut to and from... web + mobile apps + video / motion + product design + packaging design + ad campaigns + marketing. And have worked on local and international clients both big and small.
Fun Fact: She first came to New Orleans to rebrand K&B drugstore chain. Yes, rebranding the K&B purple! Rite Aid purchased K&B prior to the new brand launch, but New Orleans was in her blood and she made it back to call it home.
Jay CasteelLead Developer A quiet force behind SKUBA's superior development team. Jay has a youthful jolly spirit that, if you didn't know any better you may mistake him for a regular guy. Don't be fooled! He has what developer superstars are made of (the kind you see in the movie the Social Network - note these developers are one in a million). Jay attended college in the Netherlands for business and transferred to the Art Institute of Atlanta for a design degree. He worked as a designer and developer for a number of years before getting his BS in Web Design and Development from Full Sail University (the best program in the U.S.).
Fun Fact: While Jay is originally a southerner he spent his teenage years growing up in the Netherlands. In his spare time he's an internet surf'n, sometimes game'n, hacky sack'n & disc golf'n... barely skate'n foo. When recently measuring the heights of the guys in the office, Jay was stunned to find out he was 3" shorter than he told everyone... think big, feel tall.
Rodwell StephensDeveloper/Designer Originally from San Andrés Island, Colombia; Rodwell has called New Orleans home for 20 years. Rodwell is an experienced web developer and designer with a BFA from Louisiana State University and an Associates in web design and interactive media from the Art Institute of Atlanta. He is a detail-oriented designer ever careful to make sure everything is just right. His modern clean esthetic lends itself well to the skuba esthetic... keep it clean, keep it simple.
Fun Fact: Outside of eating or dreaming of eating he spends his leisure time listening to music, watching Arsenal football matches and trying to catch up on the Game of Thrones.
Jeff MillsWeb Developer Jeff has been a professional web developer for the last nine years. Before making the move in April 2013 to his favorite city (New Orleans), he used his talents and attention to detail to develop large-scale applications and tools for higher education. He is fluent in all things server-side focusing mostly on PHP/MySQL development. Jeff is constantly searching for smarter, more effective development techniques, and is in the process of obtaining his degree in the web design/development field.
Fun Fact: Jeff is a fan of almost all things caffeine, cycling through the city on nice days, and playing way too much
Virginia WilhiteProject Manager Virginia is a New Orleanian, through and through. She was raised by two design oriented parents, who constantly brought her to gallery openings and dinner parties with the crazy and unique people of the city. Virginia attended the University of Louisiana at Lafayette and majored in Interior Design. With 7 years of experience as a Managing Director of a design studio, Virginia is great at scheduling time sensitive design projects and meeting deadlines while maintaining a reliable line of communication to clients based all over the world.
Dan LeiningerInteractive Director The lead for all interactive... animation, motion effects, kiosks, Flash and more. Dan is a master in research, analysis, design and development for interactive projects, helping clients to discover and define unique goals for user interaction, and translating ideas into functional web-based applications and platforms. He is a lightning fast coder AND not only is he one of the smartest guys you might ever meet he also happens to be one of the nicest.
Fun Fact: When he's not developing, playing disc golf or kickball he can be found practicing or playing music with his band.
Ashley FiorelloGraphic Designer Born and raised in New Orleans, Ashley attended Loyola University where she received a BA in graphic design. Her passion for intuitive and simple user experiences makes her a perfect addition to the web industry. After taking her first web class Ashley was asked to student teach the following semester, which led to an internship for a web design firm. This series of events acted as her launch pad into all things web. After studying abroad in Costa Rica and working in San Antonio at a top web firm, Ashley has happily returned to New Orleans to join forces with the rest of the Skuba team. Fun Fact: Ashley was a part of a culinary team that won a Louisiana state championship when she was young and now uses those skills cooking new dishes when she isn't designing.
Deb SchinskiProject Manager Deb came to Skuba 2 years ago as Project Manager after many years as a Project Manager with a focus on IT. Prior to SKUBA Deb worked for Lockeed Martin as a Project Manager for 15 years. At Lockeed she developed complex project plans, hired and managed teams, oversaw schedules often under tight deadlines, ran status reports, and ensured accuracy of all proposals and contracts. She served as liaison between LM programs and computer services staff regarding all IT requirements across all organizations. She received the prestigious LMC Award for cost savings initiative in 2012. She received a Bachelors in Science in Business Admin (Cum Laude) from the University of Maryland and a certification in Project Management from Villanova University and was in the Alpha Sigma Lambda Academic Honor Society.
Paulina GanucheauCoordinator/Illustrator Although Paulina has lived in many cities around the U.S. she is originally from New Orleans. With a BFA from SCAD she has many talents that we draw upon daily. She can leap from project to project in a single bound. Project manager > to illustrator. Prezi Master > to Designer... all with the agility and grace of Cat Woman (her alter ego).
Fun Facts: Paulina is secretly (or not so secretly) a comic book nerd and is currently developing an interactive comic book series that will be available for the iPad.